Gmunden/Salzburg, 9 November 2019
Gmundner Keramik is delighted to announce the appointment of Kathi Wörndl as its first brand ambassador. The famous Austrian TV presenter will be the official face of the ceramics manufacturer headquartered in the Salzkammergut Lake District. Wörndl represented the company founded in 1492 on the opening day of the„Alles für den Gast“ (Everything for the Guest) trade fair, where with her typical charm she showed visitors to the Gmundner Keramik stand the new products and explained the incredible dedication with which the ceramic painters in Gmunden perform their work: „I think it is amazing how much love, passion and craftsmanship go into every single piece made there,“says Wörndl. The down-to-earth nature of the Salzburg celebrity fits perfectly with the values of Gmundner Keramik: „Yes, I also think we are a perfect match,“ adds the new brand ambassador with a smile.
Home is in the heart and at the table
Since 1492, Gmundner Keramik has combined tradition and elegance to create unique, handcrafted pieces. The company stands for Austrian lifestyle, hospitality, closeness to nature and a love of tradition. These values also play a vital role in the life of brand ambassador Kathi Wörndl. „Gmundner Keramik takes me back to my childhood,“says Kathi Wörndl. „For as long as I can remember, we have always had the classic Flamed Green on our table. Back then, as a child the most important thing was what was on the plate: my grandma’s delicious pastries!“Now herself a mother of three, Wörndl, like Gmundner Keramik, attaches great importance to the perfect balance of table decoration and dining pleasure: „After all, a beautifully set dining table is a feast for the eyes,“adds the RTL II news presenter. Wörndl commutes regularly between the RTL studios in Cologne and her home in Salzburg, and often travels further abroad on assignment. She therefore appreciates the things that remind her of home when on the road. „I think home is in the heart, I now also have it at table,“laughs Wörndl, who loves to experiment with different Gmundner Keramik designs. Despite her busy schedule, she always finds time to create a loving design for her home: as a passionate decorator, she always sets the table with distinctive Gmundner Keramik designed pieces – depending on the season, naturally accompanied by matching accessories. “The biggest challenge is that everyone in our family has a different favourite design or colour. So our table is always set colourfully,“ says the TV presenter. She also enjoys trying out new baking recipes with her children at home. “ I think everything tastes better when the dishes match. Just give it a try,“ smiles Wörndl.
About Gmundner Keramik
Since 1492, Gmundner Keramik has established a reputation for exquisite craftsmanship that creates unique, one-of-a-kind handcrafted ceramic pieces. With its manufactory in the heart of the Salzkammergut Lake District, Gmundner Keramik is 100% Made in Austria and painted by hand. Gmundner Keramik is the largest ceramics manufacturer in Central Europe with around 130 employees, including a team 40 painters. The manufactory produces 5,000 handcrafted pieces every day. In Austria, every second household owns at least one Gmundner Keramik piece, with 87% of the population familiar with the brand. Gmundner Keramik is the market leader for tableware in Austria. Its largest export market is Germany. Other export destinations include Japan, USA, Slovenia, Italy, France, England and Switzerland. Export accounts for 30% of sales.