Shop opening in Designer Outlet Salzburg

Pop-up store opens in Designer Outlet Salzburg

Salzburg, March 2019

Gmundner Keramik has opened a pop-up store in the McArthur Glen Designer Outlet Salzburg. For 365 days, the store will offer ceramic items classified as „seconds“. The assortment available will be similar to that offered in the sales at the Gmunden manufactory: handmade unique pieces featuring popular designs such as Scattered Flowers, Flamed or Deer in a selection of colours to choose from. The Gmundner Keramik pop-up store is located on the lower floor of the shopping centre opposite Intersport Bründl. New designs are only available in the premium shops (Salzburg, Sterngässchen) and in departments stores.

Gmundner Keramik is the largest ceramics manufacturer in Central Europe with around 130 employees, including a team 40 painters. The manufactory produces 5,000 handcrafted pieces every day. In Austria, every second household owns at least one Gmundner Keramik piece, with 87% of the population familiar with the brand. Gmundner Keramik is the market leader for tableware in Austria. Its largest export market is Germany. Other export destinations include Japan, USA, Slovenia, Italy, France, England and Switzerland. Export accounts for 30% of sales.