In 1995, claro founder Josef Dygruber woke up a green paradise of cleanliness. Surrounded by nature, a company is growing up that has created space for tinkerers, testers, all-rounders and those who think differently in order to bring sustainable products into the world. Because we need to change the earth with our natural talents.
claro was, and still is, an environmental pioneer in a world dominated by chemical companies. Long before it was banned by law, we stopped using phosphate in our products and are constantly optimizing our production, purchasing and transport to become even better. With the water-soluble film of our tabs, which is biodegradable, we reduce plastic waste.
We care about nature. We only produce environmentally friendly detergents and cleaning agents. After all, nobody benefits from having clean dishes when the environment is dirty.